What is Meta Pixel? Pixel is Meta's (The parent company of Facebook, Instagram and WhatsApp) Advertising tool that tracks visitor activity on a website to help Meta understand and target users for ads. For example, if a visitor views a room or tour, Pixel can read that information so you can show ads for the room, tour, or a special offer to that same visitor.
Important: This feature is recommended for experienced marketers with Facebook and Instagram Advertising knowledge. While we do not offer Facebook Advertising advice or support, you can browse Springnest-approved Gurus who do.
Step 1: In a new window or tab click the Marketing tab > click Facebook Pixel
Step 2: Paste the Facebook Pixel ID into the open field > Click Save