Google Analytics 4 (GA4) is the next generation of Analytics that collects event-based data from websites and apps. GA4 is a new kind of property designed for the future of measurement.
There are two kinds of properties:
Google Analytics 4 (Measurement ID: G-XXXXXXX)
Universal Analytics (Tracking ID: UA-XXXXXX-X)
Universal Analytics properties will stop processing data on 1 July 2023.
What action do you need to take?
Follow the GA4 Assistant when logged into your Google Analytics account or follow the steps in this Google Help Centre guide to migrate to GA4. You'll create a new GA4 property and (if relevant) migrate your goals to GA4.
What happens if you have a UA property but don't take any action?