Publishing special offers and promotions on your website, and using social media platforms to market them, boost booking, guest loyalty, and return visits
Added Value for Direct Bookings
Increase your revenue (and reduce commission paid to OTAs and booking sites), by offering added value to guests who book directly through your website or booking system
Example Offers: "Book Direct and get 10% off" or "Complimentary Late check-out with direct bookings"
Attract New Markets with Discounts or Add-ons
Offering value to a specific group or segment of guests, could be your key into a new market. Do this by evaluating what your target market perceives as good value, and build your offer around that. For example, a family might look for an accommodation deal that includes discounts on kids’ activities, while a corporate or incentive group would want group discounts.
Example Offers: "Kids stay Free" or "Romantic Getaway Discount for Couples"
Combine Multiple Products for Maximum Exposure
If you have the opportunity to sell or market more than one product, a promotion is the perfect way to group them for added value. A big benefit of this approach is that you can promote the offer from both ends, covering a wider audience.
Example Offers: "Beach and Bush: Visit both our properties and save" or "Free dinner at local restaurant for week day bookings"
Manage Seasonality with good timing
Whether your goal is to increase business over the low season, or to spread demand or even introduce new products during the high season, it works better if you sweeten the deal with added value. Many traveller segments are prone to booking on shoulder or low seasons, due to great value or rare offers – an opportunity for targeting low hanging fruit.
Example Offers: "End of winter discount" or "Pay 3, stay for 4 during week days"
Boost Your Website’s Search Engine Ranking with destination-specific offers
When optimised correctly, special offers can bring in healthy and targeted web traffic ranking. Using Springnest SEO settings to set relevant titles and descriptions for your offers means that your site could be found by potential guests, specifically searching for offers in your city or town.
Example Offer: "Cape Town Accommodation Offer 2017 - Save 15%"
- Running an offer is a logical way to draw existing guests back for more, especially since you already have a channel to communicate with them. Consider sending out regular email campaigns with season offers, exclusively to returning guests. The more personal you can make this to their requirements, the better.