What is schema markup, and what does Springnest publish?
Schema markup, also called structured data, is a hidden summary of each page written for machines rather than people. Your visitors never see it. Google, Bing and AI assistants read it to work out what a page is about and who you are, without having to interpret your wording.
Every Springnest website carries it. We revised and extended it across every page type in August 2026. It applies automatically and there is nothing to switch on or configure.
On every page of your site
Your business. Your name, address, phone number, email, map link, logo, photos and social profiles, typed to what your property actually is: hotel, bed and breakfast, guest house, lodge, hostel, motel, resort, campground, self-catering, restaurant, travel agency, tourist information centre, winery or bar. Previously only your home page said who you were. Now every page does, so you are identifiable whichever page someone lands on.
Your website and the page itself, which ties all your pages to one identity instead of a pile of unrelated documents.
Breadcrumbs, so Google shows your site's path in search results instead of a raw web address.
What we describe on each page type
Rooms and units: how many it sleeps, size, bedrooms, amenities, photos, booking link. So an assistant asked for a family room with air conditioning can answer accurately.
Events: start and end dates, the venue and its location, booking link. This makes them eligible for Google's event listings.
Special offers: the dates they run from and until, plus a booking link, so they read as real, time-limited offers rather than plain text.
Activities and things to do: name, description and photos, which helps you appear in "what is there to do near…" answers.
Guest reviews: the guest's name, the date, their actual words, and where the review came from. This gives an assistant real guest language when someone asks what guests say about you.
Blog posts: headline, author, publish and update dates, image.
FAQ pages: each question paired with its answer, which is the format answer engines reuse most directly.
Marketplace listings: described individually, with guests, bedrooms, beds and bathrooms.
Index pages (rooms, offers, events, blog): a list of what is on the page, linking to each item.
What we deliberately leave out, and why
Prices. The rates stored on your site are not live. A wrong price in Google's index is worse than no price, and in some markets it is a consumer protection risk.
Star ratings. Google does not award review stars for reviews a business publishes about itself, and accommodation is largely excluded from review stars anyway. We will not publish numbers we cannot back, or promise stars nobody will get.
Exact coordinates for listings set to show an approximate location. That setting exists to withhold the address, so we honour it.
How to check what Google reads
Paste any page address into Google's Rich Results Test.
For a stricter check, use the Schema Markup Validator.
To watch performance over time, look under Enhancements in Google Search Console.
It is recommended not paste your own schema markup into your site's custom head code. Two conflicting descriptions of the same business are worse than one. If you have had schema written for you by someone else, send it to us first and we will check it against what your site already publishes.